Target is attempting to join the fray with Amazon and Walmart and is investing in a same day delivery network. This is a great move on Target’s part by switching their delivery model from centralized delivery location, to more decentralized and local to their customers.

https://www.bloomberg.com/news/articles/2017-12-13/target-to-buy-shipt-for-550-million-in-bet-on-same-day-delivery